Brand
Development
Booty Island Spice Co. is a pirate inspired hot sauce brand built around bold flavors and adventurous storytelling. I was brought in to help shape the visual identity of the brand through packaging design, product photography, promotional materials, and lifestyle marketing.
From label artwork to cocktail focused photography, the goal was to create a recognizable and experience driven brand presence that could translate across retail, live events, and digital platforms.
Client: Booty Island Spice Co.
Role: Brand Identity, Packaging Design, Product Photography, Marketing Assets
Tools: Sketchbook, Photoshop, Illustrator, Lightroom
Designing the Adventure
Each label was designed to feel like a new adventure featuring the brand mascot, Captain Green Beard. From tropical landscapes to bold color driven environments, the artwork helped create a playful and recognizable identity that gave each sauce its own personality while keeping the brand visually consistent
Pairing the Brand Experience
Created lifestyle photography that showcased the sauces alongside cocktails and drinks to expand the visual identity of the brand beyond food. The imagery helped create a more social, vibrant, and experience driven presentation for digital marketing and promotional use.