Rebuilding the Visual Identity
Tact Squad’s Nylon Duty Gear line is a long standing product family used by law enforcement and public safety professionals across the country. I was brought in to help modernize the visual presentation of the brand through updated packaging, product photography, promotional campaigns, and marketing assets.
The refreshed direction rolled out across retail promotions, catalogs, digital campaigns, and sales materials to create a cleaner and more cohesive product experience.
Client: Tact Squad Inc.
Role: Product Branding, Packaging Design, Product Photography, Marketing Assets
Tools: Photoshop, Illustrator, Lightroom, InDesign
Product Photography
Produced updated product photography showcasing every angle and detail of the Nylon Duty Gear line for use across catalogs, promotional campaigns, digital marketing, and E-commerce platforms. The updated imagery helped create a more polished and consistent presentation across all marketing channels.
Sales Materials + Print Collateral
Designed sales sheets, promotional PDFs, and supporting print materials used by sales teams and retailers to communicate product information and showcase the growing Nylon Duty Gear lineup.
Promotional Campaigns + Marketing Assets
Created promotional graphics, digital flyers, website banners, and email campaigns used to support monthly retailer promotions and product launches. The goal was to create clean and professional marketing materials that aligned with the refreshed direction of the product line.
